City Chic’s Winter ’23 campaign fused high-glamour fashion with raw industrial edge. This launch was all about attitude, spotlighting sequin-drenched dresses, faux leather, and bold silhouettes in a striking neon-lit setting.

Working across campaign EDMs, I designed layouts that balanced fierce styling with a premium feel. Typography was kept sleek and editorial to let the imagery shine, while product callouts and CTA placement were carefully considered to maintain clarity and shopability.

The creative leaned into contrast, with luxury textures against cold metal structures and deep shadows punctuated by vibrant colour, creating a sense of drama that matched the confident and empowered tone of the collection.