father's 
day 2025

For Father’s Day, Sheridan focused on creating a gifting-led campaign that celebrated thoughtful presents for dads. The design direction centered on conveying a warm, premium, and approachable gifting experience. My role was to translate this vision into in-store POS materials and a Myer activation that anchored the campaign in retail spaces. The visuals needed to feel cohesive enough to carry the gifting story across all touchpoints, yet adaptable to different product categories — from bedding to curated gift items — ensuring each display encouraged customers to explore and select the perfect gift.

IN-STORE POS    RETAIL ACTIVATION    TYPOGRAPHY    VISUAL DIRECTION