Delivered quarterly, City Chic’s denim promotions are a key part of the brand’s marketing calendar — eagerly awaited by customers and consistently high-performing. This section showcases a range of denim EDMs I designed across multiple campaigns, combining fashion-forward styling with strong promotional messaging.

Each drop featured refreshed creative tailored to that season’s hero styles, while staying true to the core brand look and feel. Fast-selling stock added a dynamic challenge, requiring ongoing coordination with the eCommerce team to ensure availability, swap out products, and rework layouts where needed — often with tight turnarounds.

This body of work highlights my ability to maintain design consistency across recurring campaigns while adapting to real-time changes and keeping the customer experience front of mind.

CAMPAIGN CREATIVE    DIGITAL     TYPOGRAPHY     SOCIAL MEDIA    EDMs  
COPY WRITING     CROSS TEAM COLLABORATION