Promotional emails at City Chic sit between fashion storytelling and commercial urgency. Unlike the louder, high-impact sale campaigns, these communications take a more refined approach — blending product-driven messaging with seasonal styling and softer visual cues.

My role involves striking the right balance between brand storytelling and conversion. This is often achieved through curated styling, thoughtful layout design, and clear but considered copy that aligns with each brief. The goal is always to inspire while driving results, ensuring each email feels premium yet promotional.​

This series demonstrates my ability to design with restraint, tailoring campaign visuals to meet both marketing goals and brand tone.