Sheridan Outlet partnered with Mildura Central to run an in-centre competition designed to drive traffic and engagement. Shoppers were invited to scan a QR code in the centre display for a chance to win Sheridan gift vouchers. My role was to design the campaign creative — from the hero lock-up to physical display units and digital assets — ensuring the promotion stood out in a busy retail space while still aligning with Sheridan Outlet’s brand identity.