Get Glossed is a conceptual lip gloss brand I created to explore bold identity, custom illustration, and playful product storytelling. More than a beauty label, it was imagined as a manifesto for confidence and individuality, designed to live loudly and unapologetically.
 

I developed the brand identity from scratch, beginning with a custom hand-altered logotype and an illustrated mouth and gloss that became the signature device across packaging. The design language strikes a balance between punchy personality and a sharp, editorial edge, ensuring the brand feels as stylish as it is expressive.
 

To give the brand depth, I built a complete flavour and colour lineup, each with its own name, character, and attitude. Shades like Watermelon Crush and Lime Pop were treated as distinct personas, each contributing to the wider brand universe. Every detail — from naming to visual styling — was crafted to support the idea that the glosses are not just products but characters in their own story.
 

The project included 3D packaging mockups, campaign imagery, and narrative-driven design assets that together formed a cohesive and immersive brand world. By combining playful creativity with considered execution, Get Glossed demonstrates both the process of brand building and the power of visual storytelling.