period

PERIOD. is a concept subscription box designed to empower those who menstruate, blending bold branding with real convenience. Created during my time at university, the project was built from the ground up to challenge menstrual taboos and celebrate trailblazing women through monthly collectable artwork. Informed by data from the Clue app, each box delivered essential products, educational content, and unapologetic, badass energy.

I developed the brand entirely from scratch — from the name, slogan (“No blood can hold you back”), and tone of voice, to the visual identity, packaging, illustration, and promotional rollout. Each month highlighted an iconic woman in history through original research and storytelling, paired with custom-designed artwork. Every detail, from the product cheat sheets to the tampon and pad wrappers, was created to be both practical and empowering. This body of work was awarded the School of Arts Prize in recognition of its originality, depth of research, and bold creative execution.

CAMPAIGN CREATIVE    DIGITAL     TYPOGRAPHY     VIDEO EDITING     
COPY WRITING