sheridan
millennia 25th
anniversary
pr packaging

To celebrate the 25th anniversary of Sheridan’s iconic Millennia collection, I created a premium PR mailer sent to influencers and media, including Vogue Australia, Elle Ferguson, and Body & Soul. The goal was to design packaging that felt elegant, elevated, and memorable, a reflective of the Millennia range’s luxurious heritage.

CUSTOM PACKAGING DIGITAL TYPOGRAPHY CAMPAIGN

HERO LOCKUP

DISPLAY FONT:
ARSENICA VARIABLE
DISPLAY MEDIUM
ITALIC

BRAND FONT: MONTSERRAT

SECONDARY LOCKUP

DISPLAY FONT:

ARSENICA VARIABLE
DEMI BOLD

BRAND FONT:

MONTSERRAT

initial concept

The original direction was a fully custom mailer box — designed to feel collectible and premium, with dedicated space for a curated Millennia bedding set and a bespoke 4” anniversary cake. While this concept showcased the ultimate luxury solution, budget cuts mid-project meant the design had to be reimagined.

INTIAL CONCEPT 1

INTIAL CONCEPT 2

the pivot

Engineered a wrap-and-bow system that could adapt to different product configurations.
Designed one solution for metro deliveries (bedding + cake) and another streamlined version for regional deliveries (bedding only).
When large-format print proved too costly, I created a two-piece wrap dieline that was seamlessly taped together at the base, preserving the premium effect.
The celebratory bow was produced as a separate piece, maintaining impact while reducing cost.
To overcome supplier delays, I sourced the boxes independently, ensuring timelines were met.